Creative Director /
Brand & Marketing Strategist / Photographer, Writer & Editor / Web & Graphic Designer /
Social Media Manager

With a diverse marketing background spanning the editorial, brand, marketing, and design realms, I am a multi-dimensional creative passionate about hospitality, travel, film, music, fashion, beauty, sustainability, and anything that authentically furthers human connection.

I’m a leader driven by intuition and empathy, a grammar prodigy, a 13-peat “joy to have in class,” and most impressively, somehow always have room for dessert.

I’m sweet (and savory) on…

Creative Direction

  • I find purpose in defining & executing my creative ideas from start to finish. I have produced shoots with crew from 1 to 10, and also shoot & edit my own content for hospitality & CPG brands.

  • I have 5 years of experience leading teams of designers & brand managers to create graphics, collateral, signage, and other campaign art assets, in addition to self-drafted work.

  • I am a trend-aware, forward-thinker when it comes to creating branded merch, and can lead the full process from concept to production through merchandising, powered by the artistic support of one of the many graphic designers I collaborate with.

  • I write SEO-optimized yet brand-distinct copy, design beautiful websites, and develop sites ranging from single landing pages to full-scale builds.

SEE WORK

Brand & Marketing Strategy

  • I’ve managed social accounts for up to 17 brands at a single time, and it’s second nature for me to craft content that is unique & authentic while also optimizing ever-changing trends & best practices.

  • I have more than 10 years experience designing & testing paid social and search campaigns that find & convert customers, wherever they’re at in the sales funnel.

  • I design & draft email campaigns that stand out and get opened, including A/B testing, building personalized user journeys, and post-campaign analysis.

  • I majored in journalism in college, and have post-grad experience working for a range of established TV, digital, and print publications.

SEE WORK